DRIVE MORE TRAFFIC TO YOUR WEBSITE

If you’re getting tired that your site is not drawing much attention, there are several ways to increase your website traffic, search engine ranking and your customer satisfaction.

Try following these 10 simple steps and see better results:

  • Read & Understand Search Engine Optimization (SEO)

In lay man’s terms, Search Engine Optimization or SEO, is improving the visibility of your website.  It should be relevant to search engines and search engine users.

  • Strategize 

You must understand and recognize your audience. They are very important because they your customers! You have to identify your target market and ask yourself if your current marketing strategies are equal with your intended audience. 

  • Keywords and Phrases 

Keywords and Phrases are the most important and high return in Search Engine Optimization Strategy. Do your homework. Research out the market’s keyword and phrases demands. By doing this, not only you learn which terms and phrases to target with SEO, you may also learn more about your audience. 

  • Put Keywords and Phrases On the Right Place

After all your detective work in identifying the right keywords and phrases, include them in your content and source code. The more places you put them, the well your site is optimized. 

  • Good Content is the KEY to Good Search Results

It must be interesting and unique. Make it sure to keep it updated not outdated. Quality Content must be easy to find and relevant to what your customer is looking for. 

  • TITLE TAGS in Search Engine Optimization

Title Tags or Title Elements is the main text that describes the online document and should appear on three (3) places:  Browser, Search Result Page and External Websites.  It should be an accurate description of your content. 

  • META TAGS on Keywords and Description

META Tags are information that is inserted at the top area of your web page. Make your META TAGS optimized for better search engine results.

  • Design your Website into a Search Engine Friendly Site   

Be creative. Learn to optimize your web design for search engines and users.

  • Submitting your Site

It is highly recommended that you submit it to numerous search engines. Research and learn many ways to give your website to several search engines that are free.

  • WAIT FOR IT!

You don’t get these done overnight.  It needs a lot of time, effort, patience and dedication for your website to be well optimized. 

 

Use these 10 Simple Steps to make your website be found, noticed and bring you closer to your customers.  

You have to rise to the challenge recognizing today’s competitive and new lifestyle of heightened connectivity.

Good luck!

The False Facts of SEO

Just like all modern concepts, SEO have myths and false beliefs as well. For a fast growing and highly developing inception, these fallacies should be immediately corrected to avoid confusion and weariness from both the Search Engine party and the searcher.

  • Submission to Search Engines – well this isn’t really completely a fallacy since early SEO times had this feature or practice. This is when website creators would just include certain tags in their sites and submit that list of tags to the engine. The use of submission of pages is still present among popular search engines but is useless in the use of modern SEO. 
  • No. SEO is not all about Meta tags. Well at least, not anymore. There was a time when the submission of Meta tags was very important in the SEO process. All you would have to do is type in the tags you indicated in your site and then the search engine would just use this to match queries and return results.
  • Avoid being a search spammer and stop stuffing your keyword or abusing its density. It is not surprising when people think that the concept of raking revolves around the mathematical formula that is used to divide the number of words used in a page by how many times the keyword’s instance is matched. Though this is a myth, a lot of SEO tools still believe that keyword density is an important factor when it’s not. The extra instances of your particular keyword in one page are considerably less important than earning one correct link from the right source.
  • Increasing your PPC spend will dramatically improve your SEO ranking and likewise, lowering what you spend will also cause your rank to drop. This is a myth based on completely nothing. No written record or explanation for this effect has been created to support this idea. Though this has been specified as a hugely popular myth, there are still a lot of companies who spend billions but do not get the expected result they thought they’d be having. There are a lot of other factors that cause the upping of your rank in SEOs. You should instead study those proven theories to help your website.

These are just some of the most popular set of fallacies that SEO have as of the moment. As SEO continue to evolve, more and more myths would be born and the community would have to study and explain why they are considered to be false. For now, take the time to study these different wrong ideas and understand why they are such.

Understanding How To Use SEO

This is the next post in the Search Engine Optimization series. As I received positive feedback from both of my previous posts, I decided to post another article that will help you understand how SEO works and what you can do today to optimize your website.

The best way of building an effective marketing strategy through using SEO and different ranking of searches is creating empathy to your users or your targeted audience. Once you begin to understand your market, then you would be able to keep and reach the users. Though the world of SEO has been constantly improving and evolving, the basic principles on how to effectively use it remains unchanged. Below is a list of the different steps in creating a search process:

 

  1. Identify the need for a specific answer, solution or simply a piece of information. Be sure that you know what you want or what you need so that your result would most likely match your specifics.
  2. After identifying your need, try to formulate a word or phrase that would serve as your keyword or query. This will be your ticket in finding the correct results that you need.
  3. Execute the query through inputting in the search box in a search engine. There are times wherein you would be able to make more specifications to help you filter out the results. This would be very helpful especially if your query is quite broad. Or if the result you are expecting is an image or video. Including intricate specifications would help the engine return the right result.
  4. And now that you have the ranked results, browse through it. There are search engines that provide advanced features (e.g. Google) that even if you just mouse-over through it, you’d be able to find out the contents of the links already. This will save you time and effort from clicking every result that you just assume to be the best match for your query.
  5. This is where you start to explore through the different results returned. Try to click on a link or solution until you find the correct result or content. For times when you still feel unsatisfied, then you can always return to the search results and browse though the other links included in the results.

 

Whenever this process provides a satisfactory task completion, an experience that is positive will be immediately created for both the site providing the needed content and the search engine as well. Ever since the creation of the idea of web search, the rate of the people using it has grown into such immense heights and popularity that statistics show that almost more than half of the men and women who go to the internet use search engines everyday and both groups say that they usually always find what they are looking for.

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